Where To Invest Your Advertising Dollars
Where To Invest Your Advertising Dollars
The average American views 1,200 advertisements in one day. This figure
includes TV and radio commercials, newspaper and magazine ads, and signs of
all kinds. In comparison to other forms of advertising, on a cost per
thousand basis, signs and banners offer the most cost-effective advertising
media available. The following table depicts the relative cost of signs with
other forms of advertising on a dollar for dollar basis:
Advertising Cost Comparisons
Media Cost Per 1000 Newspaper (1/2 Page Ad) $8 to $15 Radio $9 to $10 Direct
Mail $250 to $300 Signs* 1 to 3 cents
*Based on 2000 per day traffic count and $500 to $1000 monthly investment.
Signs and Banners Offer The Best ROI For Your Ad Budget
Signs are the oldest form of advertising, and they are a vital part of every
advertising and promotions program. A well-planned sign program can offer
your business the benefit of high-impact advertising at a fraction of the
cost. A study by the University of San Diego found that by adding a needed
sign, businesses can increase revenue up to 15%.
Signs effectively target customers in the geographic market surrounding a
business. Signage can attract new customers as they drive by your location,
and create a higher level of awareness in the minds of existing customers.
It can also enhance the perceived image of your company or business in the
minds of both potential and existing customers.
Banners can also highlight that special promotion that you want to push at
tradeshows, fairs and in the work place.
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